Mind Control through Internet (Part 2)
Counter Cognitive Warfare Strategy for India ALSO READ: Mind Control through Internet (Part 1) MaaS (Misinformation as a Service) Model The era of SaaS (Software as a Service) has gone, no one needs software developers and service providers anymore. Those routine old jobs could soon be performed by OpenAI’s GPT-3. Common people’s potential in a democracy needs to leverage for something more interesting, passionate and creative, such as Misinformation or Disinformation campaigns and propaganda wars! Perhaps, that was the idea behind the rise of this new service model called MaaS (Misinformation as a Service), which is often called with better-sounding names like creators economy, curators economy, influencers economy/ marketing, social media activism/ journalism, creative entrepreneurship, etc. Out of 5 billion Internet users in the world (63.5 percent of the global population), 4.65 billion are social media users, and China, India, and the U.S. top the list of the countries in the world in terms of Internet use. In March 2022, YouTube India flooded Indian/ international newspapers with some interesting advertising stats about its ‘contribution’ to India’s economy and GDP via ‘creator economy.’ A report by consulting firm Oxford Economics, which assessed YouTube’s economic, societal, and cultural impact in India, says that “YouTube’s creator ecosystem has contributed an estimated Rs 6,800 crore to the Indian economy and created some 6,83,900 full-time equivalent jobs in India” in 2020. The statistics say that there are 40,000 plus YouTube channels in India with over 1 lakh subscribers, marking a growth of over 45 percent, year-on-year. Remember, these are the claims of only one social media platform; others like Facebook, Twitter, Instagram, WhatsApp, etc. have their own numbers, patterns, and claims about contribution to the Indian economy, society, and culture! If such claims are real then we must be interested to know who delivers MaaS (Misinformation as a Service) to our people on these platforms or, in other words, who performs the stunts on public participation/opinion on Information Superhighways? Influencers, Creative Entrepreneurs, and Skillful Artists – A brief psychoanalysis of the situation “The power of false narratives can be very debilitating for the destiny of a nation,” said NSA Ajit Doval in the ‘Sardar Patel Memorial Speech 2018.’ Highlighting the role of technologies in serving contaminated content to our people, he further said that “Democracy requires people to be enlightened, educated and informed, but rightly informed and rightly educated! What happens if what is driving you and what is influencing your decision-making itself is contaminated?” India, one of the most online countries in the world and home to over 750 million smartphone users, must know who is driving the public participation on these platforms, and what the overall process looks like, from a mountaintop view! Technically there are different categories of influencers on the Internet, from mainstream celebrities (A-B-C listers) to reality TV stars to vloggers/ bloggers to micro and nano influencers to journalists/ activists/ photographers/ thought leaders, etc. But those who reach the potential to influence the ‘will’ of the nation, and channel public opinion as a weapon, generally fall under the two broad categories: (a) Creative Entrepreneurs (b) Skillful Artists. Creative Entrepreneur is relatively a new term introduced by these very platforms, which is their definition for those creators who have a good number of subscribers/ viewership/ followers. They earn income directly from these platforms, and hire paid employees to work on their channel. In the Skillful Artists category, we can put those people who got some form of skill or talent than average people and who like to pursue that skill as a profession too. There is a common notion that just anyone can become an ‘Influencer’ or celebrity on these platforms but a careful observation of their selected individuals and their patterns reveals that this is nothing but an illusion. There is a systematic pattern of hunting for influencers on these platforms, designed by using psychology, sociology, anthropology (holism), and human behavior-related experiments. The selected creative people usually go through a rigorous and psychological method of selection/ recruitment and development. Process of Selection/ Recruitment and Development There is an underlying three-stage process, designed to control and mobilize the creative and artistic people, for the purpose. It is not that this process is the invention of these platforms, it was there for ages in human societies and it applies to other industries/ domains of power and fame, too. The social media platforms are only using it more skillfully! In the First Stage, which is a preliminary stage, everyone is allowed to enter and showcase their talent on these platforms, like an open and live audition. Here, the selected few start earning some money too, as the goal at this stage is to make people addicted to this extra and convenient source of income and to use them for word-of-mouth marketing. After spending some time in this stage, these creators become addicted to this extra income, and easy publicity, and then they try hard to figure out what will promote them to the next stage – the stage of real fame and more income, unaware of the fact that they all are being monitored very delicately by Big Brothers of these platforms. In the Second Stage, these platforms hunt for those people, who are fully dedicated and addicted to their skills, talent and platforms and ready to perform any kind of stunt/ adventure on just an order! They are very much like the biker gangs or outlaw motorcycle clubs of the 1990s and 2000s, which used to perform motorcycle stunts on the roads and were known for carrying the ideas of freedom, nonconformity to mainstream culture, and loyalty to the biker group, etc. This stage is a bit tough. Those who reach here are a bit more famous than those in the first stage but at the same time, since they have talent and free spirit, they are tough to command too! So here they go through a psychological experiment, where, first their morale is crushed, then their confidence is broken and finally, […]



